Sunday, June 10, 2012

TOMS - One for One

At first, I thought TOMS was just a gimmick to make white middle-class consumers feel good about buying an over-priced pair of shoes...  But that was before I read about the creator of TOMS, Blake Mycoskie.  He's an amazing person, and I was so impressed by him that I read his book, "Start Something That Matters."  The book explains Blake's business model, which somewhat improves the "evils" of capitalism.  His story made me inspired to do my own charitable business kind of thing--I re-opened my Etsy shop and decided to donate 50% of the sale price of each item to my chosen organization.

Generate Hope is the organization that I chose because it's based in San Diego and it helps women who are victims of sex-trafficking, which is a cause I'm passionate about.  I feel like, now knowing what the abused women go through, how could I not help prostitutes?  It's something that pulls at my heart.

It's more common than you think.

Now, I want to write a letter to Blake and buy TOMS for everyone I know.  I want to spread his story to all who will listen!  I would even love to work for TOMS, but I don't know what the chances of that are...  What I am going to do is organize a "One Day Without Shoes" group to promote his compassionate message.

All I need now is my own pair...  Luckily, I dug up a Nordstrom's gift card that I had been saving for something special.  My TOMS will arrive in the mail any day!

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